Mention keywords where they matter most.
Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack (which I use).
Link to internal pages on your site.
A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.
Use a permalink structure that includes keywords.
Some sites have “ugly” permalink structures that use numbers to identify pages.Don’t do this. It’s bad for SEO and just doesn’t look good.
Use a URL structure that includes text, and make sure you include keywords in your URLs.
Remove anything that slows down your website.
Page load times are important, so get rid of any non-essentials that bog down your website.These may including music players, large images, flash graphics, and unnecessary plugins.
Use keywords in your images.
Include words that reflect your site topic in the image title, description, and alt attributes.Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of d1234.jpg).
Link to other websites with relevant content.
You can do this by including a blogroll, link list, or resources page on your website.Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.