1. Advertise
Paid search,
social media advertising and display advertising are all excellent ways of
attracting visitors.
2. Get Social
One of the best
ways to increase traffic to your website is to use social media
channels to promote your content.
3. Mix It Up
There is no
magic formula for content marketing success, despite what some would have you
believe. For this reason, vary the length and format of your content to
make it as appealing.
4. Write
Irresistible Headlines
Without
a compelling headline, even the most comprehensive blog post will go unread.
5. Pay
Attention to On-Page SEO
Optimizing your
content for search engines is still a valuable and worthwhile practice. What
about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages,
and it could help boost your organic traffic.
6. Target
Long-Tail Keywords
It’s time to
target long-tail keywords, too. Long-tail keywords account for a majority of
web searches, meaning that if you’re not targeting them as part of your paid
search or SEO efforts, you’re missing out.
7. Start Guest
Blogging
Securing a
guest post on a reputable site can increase blog traffic to your website and help
build your brand into the bargain. Be warned, though – standards for guest
blogging have changed radically during the past eighteen months, and spammy
tactics could result in stiff penalties.
8. Post Content
to LinkedIn
The world’s
largest professional social network is now a valuable publishing platform in
its own right, which means you should be posting content to LinkedIn on
a regular basis.