Step 1: Create a campaign
Campaign name: Enter a unique campaign name, for example: Diwali 2016 Promotion
Daily budget: This is the average daily amount that you are ready to spend per day.
Start and end date: We suggest you enter a start date and leave the end date blank to allow the campaign to always be live. The benefit is that you do not have to create a new campaign again and can update your budget when required.
Targeting type: Select your targeting type by either automatic targeting or manual targeting. We recommend that you begin by selecting automatic targeting. Through automatic targeting, Amazon makes your ads available to all relevant customer searches based on your product information and you do not need to enter specific keywords. For manual targeting, you will have to manually add keywords yourself.
Daily budget: This is the average daily amount that you are ready to spend per day.
Start and end date: We suggest you enter a start date and leave the end date blank to allow the campaign to always be live. The benefit is that you do not have to create a new campaign again and can update your budget when required.
Targeting type: Select your targeting type by either automatic targeting or manual targeting. We recommend that you begin by selecting automatic targeting. Through automatic targeting, Amazon makes your ads available to all relevant customer searches based on your product information and you do not need to enter specific keywords. For manual targeting, you will have to manually add keywords yourself.
Step 2: Create an Ad group
Now, let us create an ad group that is a collection of your products/ASINS you want to advertise under one group.
Enter the ad group name, for example: Diwali Saree Ads
Enter bid: Now enter your Cost per click (CPC) bid, which is the maximum bid amount you are ready to pay when a customer clicks on your ad. It can be as low as Re.1, but we recommend that you begin with Rs.5 as a CPC bid for better ad performance.
Enter the ad group name, for example: Diwali Saree Ads
Enter bid: Now enter your Cost per click (CPC) bid, which is the maximum bid amount you are ready to pay when a customer clicks on your ad. It can be as low as Re.1, but we recommend that you begin with Rs.5 as a CPC bid for better ad performance.
Step 4: Select the products to advertise
Now select the products you want to advertise (from your listings) under this ad group. Click save and finish and its done.