Create a Facebook pixel
- Go to Events Manager.
- Click
Connect data sources and select Web. - Select Facebook pixel and click Connect.
- Add your pixel name.
- Enter your website URL to check for easy setup options.
- Click Continue.
Add the Facebook pixel to your website
Once you've created your pixel, you're ready to put the Facebook pixel code on your website. For instructions on how to do this, choose your setup option:
Manually add pixel code to website
Go to Events Manager.
Select the pixel you want to set up.
Click Continue pixel setup.
Select Install code manually.
Copy the pixel base code.
Find the header of your website or locate the header template in your CMS or web platform.
Paste the base code at the bottom of the header section, just above the closing head tag.Click Continue.
Optional: Toggle on Automatic advanced matching and verify the customer information that you want to send.Click Continue.Add events using the Event setup tool or by manually adding code to your website.
Event setup tool
Click Launch Event setup tool to add events and parameters without additional coding.
Follow the on-screen instructions to add events to your website.
Manual setup
Visit Facebook for Developers to learn how to set up pixel events using code.
Click Done.